‘Aramides’ washing machine

‘Aramides’ washing machine

Targeting global market with trend-setting interface. With three millions production,
Aramides shows that award-winner design and commercial success are not necessarily a contradiction.

awards winning lightweight adaptable sports sunglasses with seamless frame

CLIENT

Vestel Household Appliances, Türkiye

A global manufacturer of consumer electronics and home appliances. Operating from one of Europe’s largest industrial complexes, Vestel City, the company integrates large-scale production with intensive R&D to develop smart domestic technologies.

SERVICES

product design
interface and UX

Aramides

A landmark study on interface where capacities growing bigger, wash cycles getting quicker. Designed for less time spent for settings and a faster lifestyle.

With upper cut of the door bigger drum entry for easy loading while standing made possible. A preparation for the future higher capacity trend. Digits readable from a distance, seven-segment LCD indicators adjusted for readability as research revealed most frequent checking is the ‘time remaining’, for when the clothes will be ready. And an easy to pull detergent drawer with ample void for fingers.

These daring moves for a big-number production gives its character didn’t go unnoticed. Along with many recognition it propelled the global demand changing the silhouette of the typical washing machine.

Jury‘s statement of German Design Awards:

“The high-quality appearance can harmoniously be integrated in homely surroundings. By means of its characteristic control panel Aramides washing machine permits userfriendly operation. A generous door allows comfortable loading. The twin jet techno-logy reduces water, detergent and energy consumption consider-ably. Therefore energy consumption class A+++ is achieved, the washing efficiency being A. An additional feature is a high speed wash cycle that only takes 12 minutes.“

graphic details
pictograms studied so as to work on backlit plastic molds, silkscreen prints and LCD displays
segmented numerals on LCD designed to accompany the pictograms and optimized for optical integrity at all distances

graphic details,

pictograms studied so as to work on backlit plastic molds, silkscreen prints and LCD displays
segmented numerals on LCD designed to accompany the pictograms and optimized for optical integrity at all distances

more works

INDUSTRIAL DESIGN & CONSULTANCY

STUTTGART

Fröbel Weg 15, D-70191

0049.172.872.9733

str@mg-design.org

ISTANBUL

Recaizade S. 14/2, 34716, Kadıköy

0090.216.550.5033

ist@mg-design.org

THE FINE PRINT

© 2026

INDUSTRIAL DESIGN & CONSULTANCY

STUTTGART

Fröbel Weg 15, D-70191

0049.172.872.9733

str@mg-design.org

ISTANBUL

Recaizade S. 14/2, 34716, Kadıköy

0090.216.550.5033

ist@mg-design.org

THE FINE PRINT

© 2026

STUTTGART

Fröbel Weg 15, D-70191

0049.172.872.9733

str@mg-design.org

ISTANBUL

Recaizade S. 14/2, 34716, Kadıköy

0090.216.550.5033

ist@mg-design.org

©2026

INDUSTRIAL DESIGN & CONSULTANCY

INDUSTRIAL DESIGN & CONSULTANCY

STUTTGART

Fröbel Weg 15, D-70191

0049.172.872.9733

str@mg-design.org

ISTANBUL

Recaizade S. 14/2, 34716, Kadıköy

0090.216.550.5033

ist@mg-design.org

THE FINE PRINT

© 2026